Privacy Policy

Last updated: March 2026

PMK Core operates as a profit-led performance marketing optimization platform designed to aggregate and analyze multi-channel e-commerce data. Our Service integrates marketing expenditure from third-party advertising platforms with your online and offline retail sales data to facilitate automated product segmentation and gross profit analysis. This processing is conducted specifically to enable the generation of optimized product catalogs and supplemental feeds for campaign management. By unifying these data streams, the Platform provides actionable insights and automated deployment tools intended to enhance advertising efficiency and business profitability.

This Privacy Policy outlines how data collected by PMKCORE from its client's performance channels in the course of the company's activities may be processed.

By continuing to use the site, you understand that browsing the web page(s) of PMKCORE and interacting with the company's services may require you to provide certain personal data. Refusing to provide this data may result in the inability to deliver some of the requested services.

We offer transparent information about the personal data we collect, how we use it, and inform you about the rights of data subjects and how those rights can be exercised.

Before providing personal data through the website or other communication and transfer methods, you will be asked to consent to some of the personal data processing activities conducted by PMKCORE, in accordance with Article 3 of this Policy.

1. Contact Information for the Entity Performing the Described Processing Activities

Commercial Entity: DATA REVOLT AGENCY S.R.L. (hereinafter referred to as "PMKCORE" or "the company").

You can contact us via:
Registered office address: Maria Rosetti 6, Rosetti Tower, 6th floor, Bucharest, Romania
E-mail: admin@pmkcore.com
By mail: At the address listed above.

2. The Collection, Storage, and Processing of Personal Data

We store and process personal data only when you have voluntarily provided it, such as via telephone in direct contact with one of our representatives, by email in the case of our corporate clients or collaborators, or by filling in the details of our Contact form. If we collect any additional personal data or if the purpose or legal basis for processing changes, you will be informed in this Policy or during promotional campaigns or events about the intended use of such data. If required by the General Data Protection Regulation (GDPR), we will obtain your consent before carrying out any data processing activities.

Given the nature of PMKCORE's commercial activities and its objectives, the company does not process personal data of individuals, but only personal data of representatives of legal entities with whom PMKCORE establishes legal and commercial partnerships.

In certain cases, if a client expressly requests PMKCORE to process personal data (in terms of accessing, collecting, or storing such data), the company will implement appropriate technical and organizational measures for each specific case. In any situation, personal data will only be processed within the limits of the instructions provided by the client.

3. PMKCORE collects personal data of representatives of partner companies and consultant collaborators in accordance with contracts concluded with these legal entities, for the following purposes:

  • To process your personal data each time you access our services, for the purpose of concluding and executing the framework contract under which the contracted services are provided;
  • To process your personal data when we have obtained your consent, such as for the use of third-party cookies or analytical data extracted from Google Analytics tools to monitor website traffic;
  • To maintain contact with our partners (via SMS, email, or phone) regarding the execution of the contract;
  • To respond to any requests related to the provision of services or data processing activities;
  • To share information with our contractual partners for the provision of the contracted services;
  • To ensure client access to platforms where user activity data is collected and presented in an aggregated format, such as Google Adwords, Facebook Business Manager, Google Analytics, DoubleClick, Apple Search Ads, Firebase, etc.;
  • To send offers for the purpose of concluding a contract with PMKCORE;
  • To provide information requested by public authorities, as required by law, or to internal/external audit companies or consultants;
  • To carry out internal corporate operations within PMKCORE (e.g., creating lists, generating reports, etc.).

4. Personal Data We Use and the Legal Basis for Data Processing

  • Identification and contact details of our clients' representatives – name and surname, work or personal email, phone number (mobile, landline, or both), and the postal address of the company where you work. The legal basis for processing this personal data is the existence of a contract pursuant to Article 6(1)(b) of the GDPR and/or the legitimate interest pursued by PMKCORE's legal entity client, as provided in Article 6(1)(f) of the GDPR.
  • Identification and contact details of our collaborators acting as consultants – name and surname, phone number, email address, and any information necessary to conclude and execute the contract between the company and the consultant, or any information requested by our client if the consultant is assigned to one of their projects. The legal basis for processing is provided in Article 6(1)(b) of the GDPR.

In our relationship with PMKCORE, you may be asked to provide specific information. You have the right to refuse to share this information, as it is entirely your decision. However, if the requested information is not provided, we may be unable to deliver the requested services optimally.

5. Principles for Processing Personal Data

We adhere to the principles of data processing and protection, ensuring that your personal data will be:

  • Processed lawfully, fairly, and transparently.
  • Collected only for a valid purpose that we have clearly explained and not used in a way incompatible with that purpose.
  • Relevant to the purpose communicated to you and limited only to those purposes.
  • Accurate and kept up to date.
  • Not retained for longer than necessary for the described purposes.
  • Stored securely.

6. How We Obtain This Data:

Directly from You:

  • Via the website, when you submit a message by completing the predefined fields in the «Contact» section.
  • Following interactions with you by phone or email, for the purpose of sending requests, recommendations, or suggestions.
  • Through direct contact with our employees during a business meeting organized by the company.

Automatically:

  • Through the use of cookies to collect information as outlined in our Cookie Policy.

7. To Whom We Share Your Personal Data and the Results of Our Processing Activities:

  1. To Our Consultants (Legal Entities): We may disclose/share information about the activities of our corporate clients, which may include personal data of their representatives, with our consulting partners to perform the contracted services.
  2. Mandatory Disclosure: If necessary, we will share it with third parties to comply with any laws, regulations, legal processes, or requests from public authorities.
  3. Business Transfers: We may share information in the event of a corporate transaction (e.g., acquisition or merger).
  4. Identifiers: We may share identifiers collected through cookies to operate our business, improve website relevance, and detect security incidents.
  5. Non-Personal Information: We may share aggregated or non-personal data with business partners.

8. Legal Basis for Processing Personal Data

PMKCORE is responsible for the processing of your personal data throughout the duration of its storage. We comply with the processing principles established under the General Data Protection Regulation (GDPR).

9. Where Do We Process Your Data?

For the duration of processing at PMKCORE, personal data is handled via email in collaboration with Google (Drive) within the European Union, in compliance with the Google Cloud & the General Data Protection Regulation (GDPR) provisions.

10. Processing Candidate Data for Job Openings at PMKCORE

Personal data refers to any information that identifies or could be used to identify you. We process data from candidates applying for available positions at the company for legitimate and voluntary purposes, specifically to establish an employment contract.

11. Your Rights

  • Identification Requirement: Before exercising your rights, we need to verify your identity.
  • Response to Requests: We aim to respond within one month.
  • Access to Information & Data: You have the right to know the purposes of data processing and access your data.
  • Data Portability: You can request data transfer.
  • Data Updates & Deletion: You can request corrections, updates, or deletion of your data.
  • Processing Restriction: You can request the restriction of processing.
  • Complaints: You can escalate matters to the National Supervisory Authority for Personal Data Processing in Romania.

12. Cookies

Cookies are text files placed on your device to collect standard internet log information. You can set your browser to reject cookies. See our Cookie Policy for details.

13. We Do Not Process Data About Minors

By using the PMKCORE website, you confirm you are at least 18 years old or meet the age defined as "children" under applicable laws. We do not knowingly collect information from children.

14. Our Commitment to Responsible AI Use

At PMKCORE, artificial intelligence is used as a tool to help you understand your data more clearly—not to make decisions about you. Our AI-assisted features augment human judgment. All AI-generated insights are informational, compliant with the "AI Act" EU Regulation. We use data only to detect tracking errors and anomalies, not to build profiles or train general-purpose AI models.

15. How Do We Protect Your Data

We implement appropriate technical and organizational measures to ensure a sufficient level of security in the processing of personal data, including regular training of employees and evaluations of service providers.

16. Updates

Our Privacy Policy may be modified from time to time. Updated versions will be published on our website.